Everything Google Has Said On The Nofollow Link Attribute Change
Google reported a change to the nofollow connection characteristic yesterday and with that declaration, Googlers went through the following day reacting to inquiries concerning it on Twitter. I will experience what changed by the declaration and after that spread practically the majority of the reactions from Google (evacuating copies) so you get a full point of view of this change. Note, I covered the declaration on Search Engine Land when this news broke.
Google has a nofollow connection trait that propelled in 2005 with the objective of forestalling remark spam. It at that point extended to be utilized for any connection you don't need Google totally and was then required to be utilized on any connection that was included that could impact Google's list items that were paid for somehow or another.
Prior to yesterday, on the off chance that you utilized the nofollow trait on connections, Google essentially would overlook the connection. It would not tail it, it would not check it, it would imagine that connection didn't exist. Google would not tally the connection, not tail it for slithering or ordering and Google would not utilize it for positioning.
Recently, with the change, Google said they will presently utilize the nofollow connection trait as a "clue" for positioning purposes. Which means Google can see the substance, stay message, the connection, use it for spam purposes, use it for positioning purposes, and so on - on the off chance that they regarded important. It is currently only an insight into Google for positioning purposes and not an express order. Be that as it may, for creeping and ordering, Google will even now not pursue the connection for slithering and ordering purposes right now.
After March 1, 2020, Google will extend that to be a clue additionally for slithering and ordering purposes.
What's more, Google included two more connection characteristics that can be utilized in mix with or independent from anyone else. Notwithstanding the nofollow, you can utilize the rel="sponsored" and the rel="ugc". The rel="sponsored" can be utilized on all supported/paid connections, you can utilize the nofollow or potentially rel="sponsored" however you have to utilize one of those on every paid connection - either or both is fine. The rel="ugc" is for client created content, similar to joins in remarks, gathering strings, and so on. Google said you don't have to utilize the new qualities, you can keep on simply use nofollow and not refresh the old nofollows, on the off chance that you pick.
Cyrus Shepard has a decent diagram of this change on Moz:
